Methodology - Our Story

RedFusion Media believes that the web business is not only here to stay, it is vital for almost every organization. Right now smaller businesses can play on a level field against the largest of businesses, with a partner that specializes in business websites.

Telling your Story - First and foremost a business website is about communication. It is now one of the highest ranked influencers for purchases, both online and offline. The aesthetic “look and feel” becomes your first impression, and the text validates that first impression.

Telling your story should not be left up to your IT department’s technically trained webmaster. This is a marketing issue. RedFusion Media carefully blends two decades of marketing and technical expertise into a company with all skills necessary, under one roof.

Cost Effective: Outsourcing your website

RedFusion Media has carefully studied the cost structure of creating good websites. We know that most of the cost is in the creation of content, not the management of the site. Today, unlike the early days of the Internet, a typical webmaster can do much more work than maintain just a single site. Our webmasters manage dozens of websites each. While our hourly costs may be higher than the average salary of an entry level webmaster, we know that because most active websites can be maintained with just a few hours per week, our experts can easily cost far less than an in-house webmaster.

We recommend that our clients spend their time writing about their businesses, and leave the small technical stuff to us. This turns out to be very efficient and results in a great value.

Search Engine Optimization

The best story is meaningless unless it can be communicated. If your website can’t be found by customers, donors, visitors and prospects, what’s the use?

RedFusion Media understands the fundamentals of getting a website ranked. It starts with the design and navigation. But the specific way the text is written is also important. We work with our clients so they understand how to create content that will increase Google Ranking.

Other Information

• Download - Who We Are
• Key Team Members