We have long worried about “reach” of a website, and it is important. In most cases you may think you want a ton of hits, but in reality, does your site even land in a market or niche with any hits? Clients should always understand what their market really is, how big it is.
For instance, we know just about everything there is to know about “Redlands” and the keywords that are involved. We have run RedlandsWeb.com, a Redlands Community site for 10 years. We know that the total number of searches with in Southern California for the word “redlands’ is only about 9000 per month. So, even if we bought every single keyword about Redlands, there really wouldn’t be more than 9000 searches. We currently are very highly ranked on words about Redlands, and last month received 5,743 visitors from search engines. Knowing that our market is only about 9000, we have more than 63% of the market with out having to buy keywords. But, we go even farther, and pull out the 1,671 searches that are for the University of Redlands, we find that we are pretty close to saturating the market place.
So if we are maxed out on the possible hits to our site, what is next? Well, we would like to get more hits per visit, or push them to a larger site, like our InlandEmpire.US site, which gets a broader audience.