Marketing, Internet, Local, Expert: Mixed with Common Sense
Deeping cutbacks are continuing to hit the advertising sectors. In a Wall Street Journal (WSJ) report showed that fourth quarter 2008 ad spending dropped 9.2% from the year before. The biggest sector to fall back was the auto advertisers, with a 15% decline, totaling 3.2 Billion.
Online Advertising has projected a dropped of 0.4% for the first quarter of 2009, according to a eMarketer study. “eMarketer forecasts that online sales will be virtually flat in 2009,” says Jeffrey Grau.
Sources
http://online.wsj.com/article/SB124148609257185819.html
http://www.emarketer.com/Article.aspx?R=1007068
- Tags: ad spending, Advertising, decline
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