While Chrysler may be going through bankruptcy, and being run by the Obama administration, it did have very successful internal marketing strategy brewing.  They had formed an internal advertising agency called Organic.  Driven by the idea that data generated from the Internet can be tracked,
Chrysler’s digital marketing agency, Organic, has designed a “media modeling” system […]

by Ronald L. Burgess
“Everybody’s doing it.” Online advertising, that is. With hard times and faltering newspapers, the pyramid schemes and snake oil salesmen have descended on the Internet. Don’t be surprised if you are hit-up to do “Cheap” advertising or linking programs by people you know (even a relative) in the next year.
How do you […]

Deeping cutbacks are continuing to hit the advertising sectors.  In a Wall Street Journal (WSJ) report showed that fourth quarter 2008 ad spending dropped 9.2% from the year before.  The biggest sector to fall back was the auto advertisers, with a 15% decline, totaling 3.2 Billion.
Online Advertising has projected a dropped of 0.4% for the […]

2008 numbers on the amount of TV ads skipped while using a DVR product reached about 6%.  That means of all commercials, people fast-forwared or jumped over 6% of all ads on TV.  That number is expected to rise to 16% by 2011.  (source DVR Research Institute from the Hollywood Reporter)
For advertisers, what does that […]

In a survey by Accenture, “a growing number of consumers would rather pay for content to avoid ads.” The survey of 14,000 people found that in 2008, 37% of people would prefer to have subscription based TV than to watch ads.  The number has risen to 49% in 2009.  - Source: Newsweek
This trend shows that […]

Exerpts for our full article on RedFusionMedia.com
A new study of the web and TV ads indicates that a company’s website may be the benefactor of some “organic” traffic from TV advertising. While recalling an ad is difficult for most potential buyers, in increasing numbers many make online searches after seeing an ad that peaks their […]

Did You Know?
• 97% of Internet users in the US use the Internet to shop
• 54% of Americans have substituted the Internet for the phone book
• 39% of Americans buy online
Source SpotRunner.

We have more than our fair share of questions from our clients, mostly in response to SPAM promotions about being ranked high in search engines.  It goes something like this:
Guaranteed Organic Top 10 Program Step by Step
I’m not sure you got my message but I noticed your website was listed on the 1st page of […]

Viacom’s ad sales have slowed on all of its TV channels, and their net-income dropped 6% in the second quarter.  The Wall Street Journal reported “Viacom had warned that its domestic advertising growth would slow to 3% to 4%, from an original forecast of 7%” (WSJ 7/30/08).
TV advertising has become increasingly less important as eyes […]

We have announced our seminar dates for our Internet Seminar Series for Business Managers, Owners & Executives.
Seminar 1: Basics of the Internet will be held on August 12th and again on September 9th.
Seminar 2: Online Marketing will be held on August 14th and September 11th.
To reserve your seat and find out more information […]