Advertising Category

We have more than our fair share of questions from our clients, mostly in response to SPAM promotions about being ranked high in search engines.  It goes something like this:
Guaranteed Organic Top 10 Program Step by Step
I’m not sure you got my message but I noticed your website was listed on the 1st page of […]

Collapse of TV Advertising Buying?

In: Advertising

Viacom’s ad sales have slowed on all of its TV channels, and their net-income dropped 6% in the second quarter.  The Wall Street Journal reported “Viacom had warned that its domestic advertising growth would slow to 3% to 4%, from an original forecast of 7%” (WSJ 7/30/08).
TV advertising has become increasingly less important as eyes […]

We have announced our seminar dates for our Internet Seminar Series for Business Managers, Owners & Executives.
Seminar 1: Basics of the Internet will be held on August 12th and again on September 9th.
Seminar 2: Online Marketing will be held on August 14th and September 11th.
To reserve your seat and find out more information […]

Car sales may be slowing down, but manufacturers and dealers are spending more online. The automotive industry will spend more because they know how much influence the Internet has on new buyers.
As Reported by eMarketer, this year’s online spending will increase over 21% from last year amounting to almost 3 billion dollars. The expectation is […]

Many clients ask me if they should place advertising on their site to monetize it, and because it is so easy to add Google Adsense, many people think they should go ahead and just do it.
I would strongly discourage the addition of advertising to any corporate site. While you may need to monetize a magazine […]

Advertising in Tough Times?

In: Advertising, Trends

Philosophies differ on what to do to build business if we are in a down economy. Some say this is precisely when ad budgets should go up, but historically when business is bad, media companies are the first to see a drop as ad budgets can be cut so easily.
The top 100 companies spent less […]

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RedFusion Media - we are experts in "Marketing as a Process". While we focus on the Internet, Customer Centric Relationships, and good old common sense, our knowledge about business in general is monumental. This Blog is a place for our experts to place the preverbal "Pen to Paper" and give you insights about an array of issues we all face in business, on the internet, and how to get it done.