Car sales may be slowing down, but manufacturers and dealers are spending more online. The automotive industry will spend more because they know how much influence the Internet has on new buyers.
As Reported by eMarketer, this year’s online spending will increase over 21% from last year amounting to almost 3 billion dollars. The expectation is […]

Many clients ask me if they should place advertising on their site to monetize it, and because it is so easy to add Google Adsense, many people think they should go ahead and just do it.
I would strongly discourage the addition of advertising to any corporate site. While you may need to monetize a magazine […]

Philosophies differ on what to do to build business if we are in a down economy. Some say this is precisely when ad budgets should go up, but historically when business is bad, media companies are the first to see a drop as ad budgets can be cut so easily.
The top 100 companies spent less […]