Why do some small businesses succeed wildly while others fail?
(Inland Empire Marketing Association) – Ron Burgess presented his views on how small businesses should view their position in the market. His presentation comes as a precursor to the release of his marketing book for small business “Finding your Crack in the Market.”
Ron has three decades of marketing experience, is a Past-President of the AMA-IE, and has a passion for small business marketing. His book is a capstone to a career working with businesses under 250 employees and sheds a unique light on the challenges and opportunities that small businesses experience.
- Learn how to determine if your company fills a market niche!
- Find out about how your company can create market leadership in your crack.
- Build defenses for your market niche with “Market Emplacement”
Finding Your Crack in the Market is scheduled for released in the first days of 2013. For more information, visit: www.findingyourcrack.com.
Below are the slides from his presentation.