Category Archives: Business

Business Management

Presentation at the American Marketing Association Inland Empire

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Categories: Business Marketing Trends

Why do some small businesses succeed wildly while others fail?

Ron Burgess presenting at the American Marketing Association Inland Empire
Ron Burgess presenting at the American Marketing Association Inland Empire on how small businesses need to find and create emplacement in their market crack.

(Inland Empire Marketing Association) – Ron Burgess presented his views on how small businesses should view their position in the market.  His presentation comes as a precursor to the release of his marketing book for small business “Finding your Crack in the Market.”  

Ron has three decades of marketing experience, is a Past-President of the AMA-IE, and has a passion for small business marketing.  His book is a capstone to a career working with businesses under 250 employees and sheds a unique light on the challenges and opportunities that small businesses experience.

Finding Your Crack In the MarketSome key points you will learn from Finding your Crack in the Market?

- Learn how to determine if your company fills a market niche!

- Find out about how your company can create market leadership in your crack.

- Build defenses for your market niche with “Market Emplacement”

Finding Your Crack in the Market is scheduled for released in the first days of 2013. For more information, visit: www.findingyourcrack.com.

Below are the slides from his presentation.

Marketing Education Opportunity in Riverside

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Categories: Business Marketing

*UPDATE* – We had a great presentation and you can see the slides here, http://www.redfusionmedia.com/news/integrated-marketing-presentation-at-the-riverside-chamber/

 

Jon Burgess will be speaking Friday August 24th, at the Riverside Chamber. Jon will be speaking on Integrated Marketing, and how you can take advantage those principles even if you are “Marketing on a Shoestring Budget.”

This seminar provides business owners with information they need in targeting potential customers/clients and increasing business exposure. Read more at the Inland Empire press release.

The seminar costs $35.00 for Chamber members and $75.00 for non-members and includes a complimentary light breakfast and parking.  Contact the chamber today to register at 951-683-7100 or go to www.riverside-chamber.com.  The Chamber is located at 3985 University Avenue, Riverside, CA, 92501.

Conversion Metrics

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Categories: Business

Are you looking at your “Conversion Metrics” on your website?  For most marketers, converstions are the most important metric they may look at with regards to their online web performance.

We constantly are looking at what “Brand” and “Direct Action” have to do with websites, measurements, and helping us create an experiance for clients.

Here is a great article:
Most Marketers Ignore Brand Metrics Online. Survey: Web has a ways to go to prove itself adept at building brands

As Much Time Online as at Work?

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Categories: Business

Neilsen Online reports online activity monthly. The Current Global Index says we spend 36 hours a month online (down from 37) November 08 compared with October 08.  The average person visited 72 different domains each month. See more below. Or check the website.

Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

 
Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

 
Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

Online Dollars are Being Taken from Print

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Categories: Business

Is “print” dead?  Clearly not, but there is a big adjustment in how we use print in our marketing and advertising campaigns.  Print is still a tactile tool that can drive people to your website, but due to the successful analytics you can find online, print is just not pulling its weight in many media outlets.

In a report, Eloqua‘s “State of the Marketer”, online spending would continue to increase, with 90% of respondents stating they would increase their online budgets this year.  With the economy tight, the increase in spending will not come from revenue growth, but at the expense of print.  55% of the decision makers will decrease print ad spending over the next 3 years.

Email Dead? Not a chance!

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Categories: Business Email Practices Marketing Trends

With all the new innovations still coming Email looks like the old granddaddy. But it still has plenty of spunk. In fact it dominates.

Email works, and marketers keep finding new uses. A new study supports previous ones; two-thirds of adult responders say they prefer email to other communications. They expect this to continue for another five years.  Well, most of us don’t know what we will be doing until we see what is new in the next five years, but that does not diminish email today.

If anything if points out that businesses should be using email much more than they do.

Here is how it stacks up.

Preferences for Communication

Notible is the expected drop in postal mail and even the slight increase in the website. People like appropriate email that links into good websites with up-to-date information.

Microsoft Demonstrates New Touch Screen Operating System

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Categories: Business Trends

Cool new applications seen in the iphone like dragging files with your finger will come to a computer near you in the next 20 to 30 months. First seen in popular Sci-Fi movies, the reality will be spread up by the power of Microsoft. What does it mean to you the smaller business owner?

Even more use of the Internet and small computing devises. Newer slick interfaces will ultimately lead to new ways of using computers and the Internet. For those who thought we were done with the tech innovation, just look the last two postings for exciting things to come.

Just when you thought you understood Wi-Fi . . .

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Categories: Business Marketing Trends

A major new initiative (reported by the Wall Street Journal will radically change the wireless landscape; it’s called WiMax. Really big companies such as Sprint, Google, Time Warner and Intel are jointing forces in a new broadband venture to expand coverage of wireless broadband connectivity.

Wifi can download about 1 megabit per second at from 100 to 300 feet. The new WiMax can reach you at 6 miles and download up to 5 megabits! This drastic improvement is sure to lower costs for infrastructure and thus consumers eventually.

What does it mean to smaller businesses? More access to your websites. As more laptops and cell phones have better access to the web, people will become even more dependent on Internet information. New kinds of devises will also be developed to fill the need to be connected all the time.

What do you do about it? Pay attention to your website with more zeal.

Click Prices Rise But Value Still Good For Smaller Business

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Categories: Business

With an astounding 42% revenue increase, Google stock surged over 17% in a single day following the announcement of huge 30% profit increases. The stock was down due to current market pressures and reports that the “click” rate was flat by ComSearch and other research firms.

Google reported that in fact clicks on its ads increased 20% in the first quarter from a year earlier and 30% in the forth quarter in a Wall Street Journal front page article today.

RedFusion Media has see the cost per click increase over the last several months, supporting the notion that demand for ads continues to increase. This was confirmed by Google’s Chief Executive Eric Schmidt in an interview with the Journal stating that on average advertisers are paying more for each click.
RedFusion Media buys online advertising for dozens of its clients and still sees lots of room for smaller businesses to take of advantage of small market niches in local areas. Even with prices rising, the effectiveness is still greater than most other options available to smaller companies and non-profits. Using our Local Target Marketing program, clients can see exactly what they spend and how many phone calls and emails are received as a result of the ad spend. If the cost goes too high it becomes apparent immediately, a measurement that other media simply can not do.

Yahoo and AOL work together against Microsoft

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Categories: Business Google, Yahoo, & others

Reported today in the Wall Street Journal, Yahoo and Time Warner’s AOL are talking about a deal that would combine internet operations. This action is in response to Microsoft’s un-solicited bid to buy Yahoo, which declined the offer. In response Microsoft has gone to News Corp, which owns MySpace.com in an attempt to put a joint deal together where they could buy out Yahoo.

The “Bigger News” may be the disclosure of an apparent defeat, Yahoo is talking to Google about outsourcing search ad sales for Yahoo’s advertising engine. Google has a large lead in market share on all add placement and sale revenue.