Are you looking at your “Conversion Metrics” on your website?  For most marketers, converstions are the most important metric they may look at with regards to their online web performance.
We constantly are looking at what “Brand” and “Direct Action” have to do with websites, measurements, and helping us create an experiance for clients.
Here is a […]

Not surprisingly email is top on the list.  Searching for specific information is second. From Neilson Online.

Genre

Impressions

Email

9,337,597,000

Portals & Search Engines

6,489,517,000

General Community

5,987,675,000

General/National News

3,204,711,000

Finance

3,204,123,000

Entertainment

1,896,307,000

Sports & Recreation

1,344,017,000

Local/Regional

1,289,481,000

Weather

876,198,000

Shopping & Auction

796,058,000

Other

4,584,728,000

Total

39,010,412,000

Neilsen Online reports online activity monthly. The Current Global Index says we spend 36 hours a month online (down from 37) November 08 compared with October 08.  The average person visited 72 different domains each month. See more below. Or check the website.

Month of November 08, Panel Type: Home

November 08
October 2008
% Growth

Sessions/Visits per Person per […]

A recent study found that online surfers logged on from the following locations;
• 75% from Home
• 43% from Work
• 32% from Other Locations
But more surprisingly, the average time spent online by Internet surfers is 14 hours a week.  (Harris Interactive, Oct. 2008).
14 hours is a lot more time than people would admit. 14 hours is a full day […]

We have announced our seminar dates for our Internet Seminar Series for Business Managers, Owners & Executives.
Seminar 1: Basics of the Internet will be held on August 12th and again on September 9th.
Seminar 2: Online Marketing will be held on August 14th and September 11th.
To reserve your seat and find out more information […]

This is a great example of our feed at work. We did not send this to any news outlets, they came to us. I asked Margaret to write a little page on newly completed websites.  We added in four that we recently completed and launched, spending less than an hour writing and posting the release.
We […]

Microsoft no longer will distribute Windows XP to large computer makers, like as Dell, Lenovo, or Hewlett-Packard, and large software retailers.
For those of you (like us, RedFusion Media) that have refused to upgrade, you still can get copies of XP from small custom computer makers, and in some cases large companies will allow you to “downgrade” […]

Car sales may be slowing down, but manufacturers and dealers are spending more online. The automotive industry will spend more because they know how much influence the Internet has on new buyers.
As Reported by eMarketer, this year’s online spending will increase over 21% from last year amounting to almost 3 billion dollars. The expectation is […]

Is “print” dead?  Clearly not, but there is a big adjustment in how we use print in our marketing and advertising campaigns.  Print is still a tactile tool that can drive people to your website, but due to the successful analytics you can find online, print is just not pulling its weight in many media […]

With all the new innovations still coming Email looks like the old granddaddy. But it still has plenty of spunk. In fact it dominates.
Email works, and marketers keep finding new uses. A new study supports previous ones; two-thirds of adult responders say they prefer email to other communications. They expect this to continue for another […]