Category Archives: SEO – Natural Search

Understanding Reach Online

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Categories: SEO - Natural Search

We have long worried about “reach” of a website, and it is important.  In most cases you may think you want a ton of hits, but in reality, does your site even land in a market or niche with any hits?  Clients should always understand what their market really is, how big it is.

For instance, we know just about everything there is to know about “Redlands” and the keywords that are involved.  We have run RedlandsWeb.com, a Redlands Community site for 10 years.  We know that the total number of searches with in Southern California for the word “redlands’ is only about 9000 per month.  So, even if we bought every single keyword about Redlands, there really wouldn’t be more than 9000 searches.  We currently are very highly ranked on words about Redlands, and last month received 5,743 visitors from search engines.  Knowing that our market is only about 9000, we have more than 63% of the market with out having to buy keywords.  But, we go even farther, and pull out the 1,671 searches that are for the University of Redlands, we find that we are pretty close to saturating the market place.

So if we are maxed out on the possible hits to our site, what is next?  Well, we would like to get more hits per visit, or push them to a larger site, like our InlandEmpire.US site, which gets a broader audience.

42% of Internet users say they are motivated to begin an online search after viewing a television ad

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Categories: Advertising SEO - Natural Search
motivated to begin an online search after viewing a television ad.A new study of the web and TV ads indicates that a company’s website may be the benefactor of some “organic” traffic from TV advertising. While recalling an ad is difficult for most potential buyers, in increasing numbers many make online searches after seeing an ad that peaks their interest in a product.

This is a great by-product of your TV advertising. But, does the prospect find YOUR site? Add Pay-per-click search advertising and capture those prospects searching for you. Call Jon or Molly (909)798-7092 to discuss how we can assist your targeted online ads.

Television advertising and search advertising support each other, increasing their effectiveness and your results. The best advertising campaigns often involve a mix of TV advertising and Search.

“Not every consumer (who watches a TV spot) is going to call now or go online to find more. But instead, they organically “remember” the next day and then decide to search about whatever the TV commercial stimulated,” stated Lynn Fantom, CEO, Interpublic Group’s ID Media.

This information and research was provided by SpotRunner.com

Contact: Ronald L. Burgess, 909-798-7092
104 East State Street, Suite P
Redlands, CA 92373

SEO is Really a Bad Term

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Categories: SEO - Natural Search

So SEO, is really a bad term. It means Search Engine Optimization, but what Google really wants to see out of websites are “Experts, not Optimized sites.”

Client’s continue to ask about “META-KEYWORDS”… my response is, “adding keywords to meta-tags is like washing a dirty car, then entering that car into a race.”

Why would you race a clean car, if it is some regular old car?  When what we should be thinking about is building a car that can be in the race, make it 198 laps, then wash the bugs of the windshield (add in keywords to the meta-tags, that beat your competitor ranked #1, when you are #2) so that you can win the race in the last 2 laps.  Meta-Keywords have a much higher chance of hurting your page then helping the page when your site has a low rank.

The Golden Rule to choosing an SEO expert

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Categories: Google, Yahoo, & others SEO - Natural Search

It seems like there are more SEO experts out there these days. Most do not know what they are doing, so you need to weed them out. Back in the dark ages of the Internet (pre-dot com bust), we had the same situation with Webmasters. The dime a dozen of Webmasters are now gone because the market matured. SEO has not matured yet, but you have a major advantage over the dark ages, we have Google. Google allows you to see exactly how successful an SEO expert is.

So the Golden Rule about SEO experts is that they must have a HIGH Google Rank on their website!!!

After all, Google Rank is what tells you the power of your page in relation to your competition. So, logically, your SEO professional should have a high page rank. How can you tell? Download a Google Toolbar, so that you can see the PageRank.

Once you have the bar loaded the Google Toolbar in your browser, go to the homepages of the guys you are looking at. Once there, you will see the rank, and if you want to know what the Google PagerRank means, here is a handy chart.

Increase Your Search Ranking: Google Rank

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Categories: Google, Yahoo, & others SEO - Natural Search

Anyone who sells SEO or search copy for your website should have a high ranking and a lots of back links to their website. I attended a very good program on writing Emails from a professional and experienced web writer. While I found no fault with her knowledge (in fact she has many good insights), her website Google ranking are seriously lacking.

The Google Ranking system is a logarithmic scale from 1 to 10. Getting a ranking of 2 or 3 is not difficult although requires well organized pages. This site has a 4 and just 11 back links on the main page, and NO ranking on the page that discusses Search Engine Optimization.

This is unacceptable.

While a 4 is respectable, most of the secondary pages are not even registered with Google. Here is the problem, this person can write fine copy, but she is not a webmaster and doesn’t understand the rest of the technical issues that Google needs to find the pages.

Words do not matter if Google doesn’t know they are there!

Contrast this with the RedFusion Media website that is ranked a 6 with 300 back links. To put this is rough proportions, it is much more difficult to get from a 5 to a 6 than from a 4 to a 5. Meaning the ranking from a 4 to a 6 is several times higher than just 2 more.

If you are serious about increasing your ranking, only companies that are achieving these results should be hired, because this is expensive. Most SEO people quote about $100 per page, after your website is built.

Writing is very important to increase your search position, but only the right combination of writing and technical tricks can get the job done.

Search Trends: Number of page results searchers look at.

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Categories: SEO - Natural Search Trends

Having your website be found in search engines is extremely important and often it is very cost effective. New studies show that Internet surfers are relying more and more from results on the first page of keyword searches. This study done by eMarketer.com, shows that the percentage of search engine users that select their choice from the 1st page of results has increased from 32% in 2002 to 41% in 2008. Searchers moving to the second page of results have declined from 23% in 2002 to 17% in 2008.

 

“Online search has become so efficient that most Internet users are now impatient with anything less than great results.” (eMarketer.com, Searching for SEO April 17, 2008) The trend that people are using the first page of results more often shows the importance of building a solid SEO plan to move your site’s pages to the top, because that is where the searchers are looking for your products and services.

Search Engine Optimization (SEO) Explained

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Categories: Marketing SEO - Natural Search

At RedFusion Media, we believe there are some very specific steps, tactics, and skills that go into the development of websites that are highly ranked in search engines. Search Engine Optimization (SEO) is the term the web industry has given the process of improving the volume and quality of traffic to a website page.

Common Questions

  • How does a search engine like Google, Yahoo, and MSN rank my pages?
  • What goes into building pages that are successful in search engines?
  • The final question, can RedFusion Media show us their success on SEO?

Our SEO answers can all be found on our new page, “Build a better performing website using proven Search Engine Optimization processes.”