Category Archives: Trends

Presentation at the American Marketing Association Inland Empire

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Categories: Business Marketing Trends

Why do some small businesses succeed wildly while others fail?

Ron Burgess presenting at the American Marketing Association Inland Empire
Ron Burgess presenting at the American Marketing Association Inland Empire on how small businesses need to find and create emplacement in their market crack.

(Inland Empire Marketing Association) – Ron Burgess presented his views on how small businesses should view their position in the market.  His presentation comes as a precursor to the release of his marketing book for small business “Finding your Crack in the Market.”  

Ron has three decades of marketing experience, is a Past-President of the AMA-IE, and has a passion for small business marketing.  His book is a capstone to a career working with businesses under 250 employees and sheds a unique light on the challenges and opportunities that small businesses experience.

Finding Your Crack In the MarketSome key points you will learn from Finding your Crack in the Market?

- Learn how to determine if your company fills a market niche!

- Find out about how your company can create market leadership in your crack.

- Build defenses for your market niche with “Market Emplacement”

Finding Your Crack in the Market is scheduled for released in the first days of 2013. For more information, visit: www.findingyourcrack.com.

Below are the slides from his presentation.

RedFusion Media’s Next Internet Seminar Series

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Categories: How To Do It RedFusion Trends

Things change in the Internet world so quickly. And we are fortunate to have the staff capacity to be able to research and keep up with the latest tools and techniques. We want to pass that new info on to our clients.

As we plan for our next seminars, we would like to hear from you, about what you want to hear. Please participate in our Internet Seminar Topics Survey.

Thanks for opening and reading all the way down to here. As always, call us if you have any questions or suggestions. We love to hear from you.

Hope all is well,

Molly

Geocities to Close, Designer’s wont Cry.

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Categories: Trends

If a website was to fall out of an ugly tree, and hit every branch on the way down, you could probably find that website in Geocities.

Geocities was the first “MySpace” or “Facebook”, where anyone could build free website pages. As a professional designer, I know that everyone and their brother wants to be a designer, but not many people even know what good design is.  Well, if there is a hole to which badmarketing aesthetics lands, that hole was Geocities.

“Geocities was created in 1994 as an easy way for people to create a Web presence. Fifteen years later, Yahoo has decided to close the doors on the iconic webpage service. Geocities to close after 15 years of aesthetic “awesomeness””

Email Dead? Not a chance!

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Categories: Business Email Practices Marketing Trends

With all the new innovations still coming Email looks like the old granddaddy. But it still has plenty of spunk. In fact it dominates.

Email works, and marketers keep finding new uses. A new study supports previous ones; two-thirds of adult responders say they prefer email to other communications. They expect this to continue for another five years.  Well, most of us don’t know what we will be doing until we see what is new in the next five years, but that does not diminish email today.

If anything if points out that businesses should be using email much more than they do.

Here is how it stacks up.

Preferences for Communication

Notible is the expected drop in postal mail and even the slight increase in the website. People like appropriate email that links into good websites with up-to-date information.

Microsoft Demonstrates New Touch Screen Operating System

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Categories: Business Trends

Cool new applications seen in the iphone like dragging files with your finger will come to a computer near you in the next 20 to 30 months. First seen in popular Sci-Fi movies, the reality will be spread up by the power of Microsoft. What does it mean to you the smaller business owner?

Even more use of the Internet and small computing devises. Newer slick interfaces will ultimately lead to new ways of using computers and the Internet. For those who thought we were done with the tech innovation, just look the last two postings for exciting things to come.

Just when you thought you understood Wi-Fi . . .

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Categories: Business Marketing Trends

A major new initiative (reported by the Wall Street Journal will radically change the wireless landscape; it’s called WiMax. Really big companies such as Sprint, Google, Time Warner and Intel are jointing forces in a new broadband venture to expand coverage of wireless broadband connectivity.

Wifi can download about 1 megabit per second at from 100 to 300 feet. The new WiMax can reach you at 6 miles and download up to 5 megabits! This drastic improvement is sure to lower costs for infrastructure and thus consumers eventually.

What does it mean to smaller businesses? More access to your websites. As more laptops and cell phones have better access to the web, people will become even more dependent on Internet information. New kinds of devises will also be developed to fill the need to be connected all the time.

What do you do about it? Pay attention to your website with more zeal.

Media Use Update: Internet Use Still Increasing

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Categories: Trends

The annual survey of Television Bureau of Advertising (TVB) reports that the average adult spent 145.4 minutes online vs. 109.7 minutes last year. The gap with TV narrowed by over 30 minutes, TV viewership slipped (206 minutes compared with 246.7) last year.

This is a remarkable finding given that our TV habits are so engrained. Some polls have previously reported that some age groups (teenaged boys) were now online more than the time they watch TV. But the overall population shift is steadily following the boys.

Other significant changes include lower newspaper readership overall, but the differences in media use is striking as well. Newspaper readership for instance is less than 20 minutes per day for the 10-49 age group while it is 43.2 minutes for the over 65 crowd, less than 1/3 the time.

Other trends:
TV and newspaper viewership drops with higher income and education
Magazines are read more by the over 65 group but other groups are similar
Internet usage drops by age, but increases by income.
Cell phone usage among the 18-24 group is 4 time that of the over 55 age group

Media Usage 2008

 

Media Usage Changes

Are you using “Social Networking Sites” in you online marketing?

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Categories: Trends

We have had a number of clients ask about alternative websites to market their products over the years like; eBay, MySpace, YouTube, Craig’s List, and others. For many clients, you need to think about your brand and your operations before jumping into a solution that does not fit your marketing goals. This being said, social networking sites really have become a great source for reaching huge numbers of what could be your target market.

In a study by eMarketer of market share of social networking sites, the top four; MySpace (41.5%), Facebook (8.29%), YouTube (7.39%), and Craig’s List (2.81%), are great places to think about your market. Both MySpace and Facebook are great locations to find Generation Y and X, so if you are marketing to that crowd, building a page in those sites may generate some positive traffic.

YouTube is great to recycle any of your video, whether it is a commercial, how-to, training video, or just something fun. The traffic on YouTube is so huge, you may have people find your video then find your site, in such a way that they would have never viewed your site in another manner.

Craig’s list is a great place to get rid of extra products or used equipment. Remember, people are looking for deals, so you may help you self get rid of junk and at the same time, build a new relationship that will help your business.

Top 10 Social Networking sites

Advertising in Tough Times?

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Categories: Advertising Trends

Philosophies differ on what to do to build business if we are in a down economy. Some say this is precisely when ad budgets should go up, but historically when business is bad, media companies are the first to see a drop as ad budgets can be cut so easily.

The top 100 companies spent less in 2007 overall but increased their advertising over 40% online! It is very clear that online ad revenue will continue in a tough market, but where is overall advertising?

According to eMarketer and Universal McCann data, Total US media advertising spending was flat in 2007 but will increase 3.3% this year and 1.9% in 2009.

US Total Advertising Growth from eMarketer