With an astounding 42% revenue increase, Google stock surged over 17% in a single day following the announcement of huge 30% profit increases. The stock was down due to current market pressures and reports that the “click” rate was flat by ComSearch and other research firms.

Google reported that in fact clicks on its ads increased 20% in the first quarter from a year earlier and 30% in the forth quarter in a Wall Street Journal front page article today.

RedFusion Media has see the cost per click increase over the last several months, supporting the notion that demand for ads continues to increase. This was confirmed by Google’s Chief Executive Eric Schmidt in an interview with the Journal stating that on average advertisers are paying more for each click.
RedFusion Media buys online advertising for dozens of its clients and still sees lots of room for smaller businesses to take of advantage of small market niches in local areas. Even with prices rising, the effectiveness is still greater than most other options available to smaller companies and non-profits. Using our Local Target Marketing program, clients can see exactly what they spend and how many phone calls and emails are received as a result of the ad spend. If the cost goes too high it becomes apparent immediately, a measurement that other media simply can not do.