Viacom’s ad sales have slowed on all of its TV channels, and their net-income dropped 6% in the second quarter.  The Wall Street Journal reported “Viacom had warned that its domestic advertising growth would slow to 3% to 4%, from an original forecast of 7%” (WSJ 7/30/08).

TV advertising has become increasingly less important as eyes and value has shifted to the internet.  Young people are now online more than they watch TV, with Viacom specifically noting that MTV and VH1 were hardest hit.

Internet advertising is still growing at very healthy rates, and the important thing to note is that any company can jump in and buy ads, it isn’t limited to just fortune 500 companies.  If you would like more information on locally targeting your customers online at Local Target Marketing.