Are you looking at your “Conversion Metrics” on your website?  For most marketers, converstions are the most important metric they may look at with regards to their online web performance.

We constantly are looking at what “Brand” and “Direct Action” have to do with websites, measurements, and helping us create an experiance for clients.

Here is a great article:
Most Marketers Ignore Brand Metrics Online. Survey: Web has a ways to go to prove itself adept at building brands