In a survey by Accenture, “a growing number of consumers would rather pay for content to avoid ads.” The survey of 14,000 people found that in 2008, 37% of people would prefer to have subscription based TV than to watch ads.  The number has risen to 49% in 2009.  - Source: Newsweek

This trend shows that not only are viewers tired of TV ads, but prefer the models in which you can choose to watch your content, when you want.  With half of viewers interested in paying for ads to be removed, and at the same time TV ad sales falling sharply, we may be at crossroads of the TV advertising model.  Will the TV ad die? Too soon to tell, but I do not think many people will mind if it does.