“Permission based” email is when a customer has asked for updates, product information and other direct contact from your company. This is a valuable tool which still has lots of power. First it is like direct mail except, of course, online. Second, these are interested parties and existing customers.

According to a new report by EMarker, Promotional emails perform well against other online forms of contact. They rank right under your website for importance as most influence to buy online.

Online marketing increasingly is more than the website. It is the most important, but in many ways it needs the other media to maximize its prospecting effect.

Read Online Marketing Effectiveness for more information about customer permission to sell.