Anyone who sells SEO or search copy for your website should have a high ranking and a lots of back links to their website. I attended a very good program on writing Emails from a professional and experienced web writer. While I found no fault with her knowledge (in fact she has many good insights), her website Google ranking are seriously lacking.

The Google Ranking system is a logarithmic scale from 1 to 10. Getting a ranking of 2 or 3 is not difficult although requires well organized pages. This site has a 4 and just 11 back links on the main page, and NO ranking on the page that discusses Search Engine Optimization.

This is unacceptable.

While a 4 is respectable, most of the secondary pages are not even registered with Google. Here is the problem, this person can write fine copy, but she is not a webmaster and doesn’t understand the rest of the technical issues that Google needs to find the pages.

Words do not matter if Google doesn’t know they are there!

Contrast this with the RedFusion Media website that is ranked a 6 with 300 back links. To put this is rough proportions, it is much more difficult to get from a 5 to a 6 than from a 4 to a 5. Meaning the ranking from a 4 to a 6 is several times higher than just 2 more.

If you are serious about increasing your ranking, only companies that are achieving these results should be hired, because this is expensive. Most SEO people quote about $100 per page, after your website is built.

Writing is very important to increase your search position, but only the right combination of writing and technical tricks can get the job done.