We have had a great response to the start of our Local Target Marketing service, with increasing clicks and decreasing costs. Within only a few months we have hard data to show that our clients’ campaigns are increasing in clicks while lower their cost-per-click.

One of the benefits that sets our service apart from other pay-per-click programs is that it tries to find the “sweet spot” in the bidding position. That means that at the end of each month’s campaign, the system removes bad keyword combinations while shifting the bidding value to good keyword campaigns. The result, more clicks for lower bids.

We have created some real data, from actual clients, to show the increase in clicks for the month and the decrease in cost-per-click.

In this first graph, we have the results of nine companies’ number of clicks in a month. This shows that the optimization of the individual campaigns will remove keyword combinations that don’t work.

Across the board, all of the clients increased the click amount from month one to month two. One of the more dramatic changes was the increase in the “Contractor’s” campaign, with 352 hits in the first month, and 480 hits in the second, a 27% increase.

The second graph shows the cost-per-click results per month. Again in all cases the cost-per-click went down from month one to month two.

You will see that the “Marketing” company showed a dramatic lowing in costs over the four months it has run, from $4.00, to $3.64, to $2.94, to $2.60, which is a 35% decrease over that period.

Local Target Marketing is a service of RedFusion Media. To find out more go to www.localtargetmarketing.com or www.redfusionmedia.com. Jon Burgess is the Internet Manager for RedFusion Media and has 8 years of design, online marketing, SEO, and pay-per-click experience.