Online website volume by networks show that there is a growing trend in media outlets for creating synergy for the overall network by the parts of the more segmented brands.  You will notice that Fox is now number 5 because it has a number of very popular brands in its network including; American Idol, Fox, GameSpot, and MySpace.  Google who used to trail Yahoo, now has Google, YouTube, and Blogger as their backbone, along with there online office services like GMail and Google Docs.

We have been growing our network at RedFusion Media for the same reasons, to create a broad base of niche traffic.  We now have RedFusionMedia.com, InlandEmpire.US, RedlandsWeb.com, RedlandsWeddingGuide.com, LocalTargetMarketing.com, WebMediaWire.com, and soon to launch InlandEmpireWeddingGuide.com, and MyMembersLogin.com.