Is “print” dead?  Clearly not, but there is a big adjustment in how we use print in our marketing and advertising campaigns.  Print is still a tactile tool that can drive people to your website, but due to the successful analytics you can find online, print is just not pulling its weight in many media outlets.

In a report, Eloqua’s “State of the Marketer”, online spending would continue to increase, with 90% of respondents stating they would increase their online budgets this year.  With the economy tight, the increase in spending will not come from revenue growth, but at the expense of print.  55% of the decision makers will decrease print ad spending over the next 3 years.