What Do We Do Online?

17 Mar 2009 In: Business

Not surprisingly email is top on the list.  Searching for specific information is second. From Neilson Online.

Genre Impressions
Email
9,337,597,000
Portals & Search Engines
6,489,517,000
General Community
5,987,675,000
General/National News
3,204,711,000
Finance
3,204,123,000
Entertainment
1,896,307,000
Sports & Recreation
1,344,017,000
Local/Regional
1,289,481,000
Weather
876,198,000
Shopping & Auction
796,058,000
Other
4,584,728,000
Total
39,010,412,000

As Much Time Online as at Work?

17 Mar 2009 In: Business

Neilsen Online reports online activity monthly. The Current Global Index says we spend 36 hours a month online (down from 37) November 08 compared with October 08.  The average person visited 72 different domains each month. See more below. Or check the website.

Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

Month of November 08, Panel Type: Home
November 08 October 2008 % Growth
Sessions/Visits per Person per Month 36 37 -2.22
Domains Visited per Person per Month 72 72 +0.47
Web Pages per Person per Month 1,594 1,600 -0.33
Page Views per Surfing Session 43 42 +2.16
PC Time Spent per Month 37:06:49 38:07:33 -2.66
Time Spent During Surfing Session 1:02:19 1:02:36 -0.44
Duration of a Web Page Viewed 0:00:50 0:00:50 +0.72
Active Digital Media Universe 375,520,162 366,579,976 +2.44
Current Digital Media Universe Estimate 552,694,455 544,618,961 +1.48

Exerpts for our full article on RedFusionMedia.com

A new study of the web and TV ads indicates that a company’s website may be the benefactor of some “organic” traffic from TV advertising. While recalling an ad is difficult for most potential buyers, in increasing numbers many make online searches after seeing an ad that peaks their interest in a product. Continue reading the full study…

Did You Know?

• 97% of Internet users in the US use the Internet to shop
• 54% of Americans have substituted the Internet for the phone book
• 39% of Americans buy online

Source SpotRunner.

RedFusion Hosting Statistics

27 Feb 2009 In: Hosting

If you are a using our RedFusionHosting.com service, it is important to know that the stats packages are not defaultly set up.  The hosting packages do include a statistical package, but they will need to be turned on to be used. You can turn on your package from within the “statistical section”, within the “host manager”, or you can just ask us to do if for you.

With that being said, we would rather you not use the statistical package with in the hosting platform, and use Google Analytics to manage your statistics.  Google Analytics is a far more powerful statistical package, and can be added to your account fairly quickly.

To set up an email account on Mozilla Thunderbird, begin by clicking on the Tools menu, and selecting Account Settings.

In the following pop up window, click on the Add Account button (near the bottom left).

Next, in the New Account Setup pop up window, select the Email Account option, and then click Next.

In the following Identity window, enter your Name and Email Address and click Next.

In the Server Information window, choose an account type, POP or IMAP.

You will then need to enter the name of your incoming server in the Incoming Server box and smtpout.secureserver.net in the Outgoing Server box (the Outgoing Server box may be set by default).

In the User Names window, enter your Email Address for incoming and outgoing username and click Next.

In the Account Name window, enter whatever you want your mail box to be named and click Next.

Finally, on the Congratulations window, it’s a good idea to preview your account information and confirm that everything is correct, then click Done.

When using Microsoft Outlook for your everyday email, the Out of Office Assistant tool can be very useful if you will be unavailable for a few days. This tool helps insure that anyone emailing you won’t be left in the dark as to your whereabouts. Instead, they will receive an email letting them know that you are currently out of the office, and when you will return.

To set your Out of Office Assistant in Microsoft Outlook, first click on the “Tools” tab and select “Out of Office Assistant”.  Here you are able to enter the AutoReply message that those receiving your Out of Office notice will see in the body of the email.

Next, click on the “Add Rule” button near the bottom left of the Out of Office Assistant window.  This is an optional step, yet it is helpful if you wish to create rules for how your incoming emails will be directed when your Out of Office Assistant is activated.  For example you could create a rule that directs all emails from a particular party to your inbox; or direct all emails from another party to your junk mail box.

Once you have set your AutoReply message and any Rules, check the “I am currently Out of the Office” button at the top of the Out of Office Assistant window. Your Out of Office Assistant is now activated. Anyone who emails you will receive your AutoReply message. Remember that it is always a good idea to include the date that you will return to the office, with in the AutoReply message.

When you’ve returned to the office or you are ready to turn the Out of Office Assistant off, click on the “Tools” tab, select “Out of Office Assistant” and check the “I am currently In the Office” button at the top of the Out of Office Assistant window. Your Out of Office Assistant will now be deactivated.

First, you will need to either already have a Google account or you will need to create one here

Next go to:  http://www.google.com/maps

Click “Put your business on Google Maps” link on left side of screen.

Click “Add new business” button on right.

Enter your Company contact information, website and description. Once you have entered your basic information you will be given the option to add more advanced details to your business profile such as a logo image, hours of operation, payment options, videos etc.

Next you will need to choose to be contacted by Google, by either by phone or by postcard in order to validate your listing.

Once you recieve the postcard or phone call, verify your business information.

The Microsoft Malware Protection Center reported a security hole in all versions of Internet Explorer, with 50% increases in reported infections in just one day.

The vulnerability, which exists in all versions of the Microsoft browser, including IE5.01, IE6, IE7 and IE8 Beta 2, has so far been exploited only by attack code that targets IE7, the most widely-used edition.

The best defense to security issues is

•    You should always exercise caution when browsing and try to go to sites that you trust.
•    Always to keep your browser versions up to date by going to “Windows Update”
•    Use virus and spyware scanners regularly.

Once you are logged into your Google Analytics account, click the “View Report” link in the Website Profiles, Reports section.  You will now be directed to your Dashboard page. The Dashboard page contains all of your website’s statistics. These statistics are categorized into specific data “reports”, such as, Site Usage (page views, bounce rates, average time on site etc.), Map Overlay (visitor stats by region)and Traffic Sources (page views directed by search engine, referring sites etc.) to name a few. To view your statistics, click on “view report” on the report summary box. Here you will be able to view each report in its entirety.

You can customize your Dashboard page by adding and removing reports or rearranging the page layout. To add a report to your dashboard, navigate to that report and select the “Add to Dashboard” link at the top left of the page. To remove a report, click the “Remove” link on the report summary page. To rearrange your Dashboard page, simply click on the grey top boarder of each report and drag it to its new location on the page.

For more information on Google Analytics, check out the following topics:

What Are Webpage Bounces?

Most Viewed Websites

Internet Seminar Series for Business Managers, Owners & Executives

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RedFusion Media - we are experts in "Marketing as a Process". While we focus on the Internet, Customer Centric Relationships, and good old common sense, our knowledge about business in general is monumental. This Blog is a place for our experts to place the preverbal "Pen to Paper" and give you insights about an array of issues we all face in business, on the internet, and how to get it done.