We experienced network issues at one of our data facilities on Thursday the 10^th of May, from approximately 8:00 a.m. to 10:45 a.m. The data facilities would have affected about 20% of RedFusion Media hosting clients, and would have specifically prevented viewing the website or connecting to the mail servers. These network issues were related to a back-bone provider and the switching that connected the data center to the world. At this point the switches have been replaced and service has been restored.

I apologize for any problems this may have caused,

Jon Burgess, Internet Manager

Online Privacy Protection Act, California Business and Professions Code Section 22575-22579

If your web site or online service collects personally identifiable information about individual consumers who are residents of California, you must comply with the California Online Privacy Protection Act of 2003, which became effective July 1, 2004.

Personally identifiable information includes first and last name, home or other physical address, e-mail address, telephone number, social security number, and any other indentifiers that permit the individual to be contacted.

Compliance with the Online Privacy Protection Act means conspicuously posting a privacy policy on the site that identifies categories of personally identifiable information your company collects; describes the process by which consumers can review and request changes to personally identifiable information collected by your company, if the feature is made available to consumers; describes categories of third parties with which your company shares personally identifiable information; discloses the process by which your company notifies consumers of material changes in the privacy policy; and displays the effective date of the policy.

Information is �conspicuously posted if it appears prominently on the home page or if it is directly linked to the home page by an icon that contains the word “privacy” and uses a color that contrasts with the background. It is also acceptable to use hypertext link that includes the word �privacy� and is written in capital letters equal to or greater size than the surrounding text, or is otherwise readily distinguishable from the surrounding text on the home page.

The operator is deemed to be in violation of this law if it fails to post policy within 30 days of notification on noncompliance. The law does not set forth specific remedies, but could be sued under California�s Unfair Competition Law.

So, if you collect ANY of this information:

• First and last name
• Home or other physical address
• E-mail address
• Telephone number
• Social Security number
• Other indentifiers that permit the individual to be contacted

contact us to help place a Privacy Policy on your site.

http://www.leginfo.ca.gov/cgi-bin/displaycode?section=bpc&group=22001-23000&file=22575-22579

We have had a great response to the start of our Local Target Marketing service, with increasing clicks and decreasing costs. Within only a few months we have hard data to show that our clients’ campaigns are increasing in clicks while lower their cost-per-click.

One of the benefits that sets our service apart from other pay-per-click programs is that it tries to find the “sweet spot” in the bidding position. That means that at the end of each month’s campaign, the system removes bad keyword combinations while shifting the bidding value to good keyword campaigns. The result, more clicks for lower bids.

We have created some real data, from actual clients, to show the increase in clicks for the month and the decrease in cost-per-click.

In this first graph, we have the results of nine companies’ number of clicks in a month. This shows that the optimization of the individual campaigns will remove keyword combinations that don’t work.

Across the board, all of the clients increased the click amount from month one to month two. One of the more dramatic changes was the increase in the “Contractor’s” campaign, with 352 hits in the first month, and 480 hits in the second, a 27% increase.

The second graph shows the cost-per-click results per month. Again in all cases the cost-per-click went down from month one to month two.

You will see that the “Marketing” company showed a dramatic lowing in costs over the four months it has run, from $4.00, to $3.64, to $2.94, to $2.60, which is a 35% decrease over that period.

Local Target Marketing is a service of RedFusion Media. To find out more go to www.localtargetmarketing.com or www.redfusionmedia.com. Jon Burgess is the Internet Manager for RedFusion Media and has 8 years of design, online marketing, SEO, and pay-per-click experience.

Leading Inland Empire Media Company Adds Webmaster to Team

April 2, 2007, REDLANDS, CA - RedFusion Media of Redlands announces the appointment of Richard Rutledge to the position of Webmaster to the firm’s award-winning web designing team. With over 11-years of experience in the IT industry, and nine years’ experience with internet based development companies, Rutledge brings a rare combination of management experience combined with design production expertise to RedFusion Media.

His background includes developing an online solution used in conjunction with related geocoding software for several Fortune 500 companies. This award-winning technology, developed at Vicinity Corporation, provided “clicks-and-mortar” solutions, enabling clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. This venture was so successful that Vicinity was acquired by Microsoft. The program now powers Microsoft’s MapPoint solution.

Rutledge helped found and previously worked for Lazarus Technologies, LLC, a web development business based in Murrietta, serving San Diego and Riverside Counties. Established in 2001, LAZtech has quickly claimed a stake-hold in the professional and collegiate sports industries arena. Rutledge holds a degree in computer science from Cuyamaca College in El Cajon, CA. 

“Rich is a great addition to our team at RedFusion,” states Jon Burgess, Internet Manager “His experience in managing high-profile clients, combined with many years of project and team management, will enrich our current customer base and help us to continue to improve our internal processes.”

General Manager, Molly Burgess agrees, “Rich’s versatile talents as a designer and IT specialist, plus his proven management skills are welcome at this time, since our web services volume has increased 30% in the last six months.”

RedFusion Media is a leading web development company in the Inland Empire, offering full online services including web design, content development and SEO, management, and online marketing. The firm provides comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. For more information on the company visit RedFusionMedia.com.

Leading Inland Empire Media Companies Present Internet Marketing Seminar
Cutting edge information on E-Commerce Micro-Site Strategy to be provided to local businesses

April 4, 2007, REDLANDS, CA– RedFusion Media of Redlands, and Altek Media Group, located in Riverside, presents:
THE EVOLUTION OF MARKETING: EMS—Micro Advertising, Marketing, and Public Relations Strategy

This 90-minute seminar will be hosted by Premier Service Bank in Riverside on April 18th, from 7:30 – 9 a.m. During this informative session, speakers Ron Burgess, President/CEO of RedFusion Media, and Dwight Cromie, President/CEO of the Altek Media Group, will demonstrate how E-Commerce MicroSites (EMS) are able to substantially improve business visibility and profitability, while increasing a company’s sphere of influence on the Internet. Topics under discussion will be:

• Current marketing strategies
• EMS Strategy and its benefits to your business
• How to integrate the versatile EMS Strategy into your already-existing marketing approach
• EMS Strategy’s proven effectiveness
• EMS media tracking system—How this method is unmatched in the industry!
• EMS Strategy’s cost-effective and efficient mode of marketing.

This informative seminar will help businesses understand how an exciting new technology is able to meet their complex and ever-expanding needs. A wide-range of industries, including banks, colleges, developers, consultants, and government agencies are already implementing this program, which allows any-size business to compete in an arena previously available only to large corporations.

RedFusion Media is a leading web development company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques - increasing targeted search results - that help businesses grow. Altek Media Group is a full-service advertising agency known for its cutting-edge and media-rich marketing capabilities.

“Our partnership enables us to enhance dynamic sites to increase the traffic of businesses’ targeted markets. Together, we have the capacity to make great websites extraordinary, as we combine our strengths to supply our clients with the perfect blend of artistic and technological services,” said Jon Burgess, Internet Manager at RedFusion Media.

The seminar will be held at Premier Service Bank Lobby, 3637 Arlington Ave Suite B, Riverside, CA, located west of the I-91 between the I-91 and Brockton Ave. To register online, go to fullservice.com/register/, or contact Linda at (951) 781-8624 or email your request to: info@fullservice.com. Seating is limited. Cost per seminar is $25.00 per person (includes Continental breakfast).

For more information on RedFusion Media or Altek, visit their websites at RedFusionMedia.com or fullservice.com.

March 16, 2007, REDLANDS, CA - Cindy Barents, winning designer of the Inland Empire Ad Club’s (IEAC) 25th Anniversary Logo, was recently honored at the prestigious 2007 IEAC ADDY Award’s Dinner, held at the historic Mission Inn in Riverside. The annual awards event was presented by the Inland Empire Ad Club and the American Advertising Federation.

Barents was presented with an honorary ADDY^® Award, for creating the symbol of IEAC’s 25th Anniversary. Her winning logo will be entered into the IEAC 2008 ADDY Award Competition. The contest was open to all IEAC members and Inland Empire students, and the logo will be used through July 1, 2008 on all IEAC 25th Anniversary promotions, as the IEAC celebrates its 25th Anniversary.

Barents is employed as a webmaster and designer by RedFusion Media in Redlands. She is experienced in concept development, project coordination, and production. Originally from Michigan, she holds two degrees: a BA in graphic design from California State University, San Bernardino and a BA in business administration from Calvin College in Grand Rapids, Michigan.

RedFusion Media is a leading web development and content maintenance company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. For more information visit RedFusion’s website at http://www.redfusionmedia.com/.

March 16, 2007, REDLANDS, CA - Elizabeth Haefer was recently honored at the prestigious 2007 IEAC ADDY Award’s Dinner, held at the historic Mission Inn in Riverside. The annual awards event was presented by the Inland Empire Ad Club and the American Advertising Federation.

RedFusion Media joins with Altek Media Group to provide cutting edge technology to IE businesses

March 2, 2007, REDLANDS, CA– RedFusion Media of Redlands, and Altek Media Group, located in Riverside, CA, announce that they are forming a unique partnership that allows both companies to offer a complete range of products ranging from website and content development, to video production.

“RedFusion Media is excited to partner with Altek Media Group to provide businesses with exciting new technology to meet our clients’ sophisticated web design needs. As the Internet matures, our customers’ level of need has become more complex. More frequently, sites are requiring a higher-level of video production capacities than ever before,” Ron Burgess, RedFusion Media CEO said recently.

RedFusion Media is a leading web development company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. Partnership with Altek Media, a full-service advertising agency, expands RedFusion’s currently available platform to include a high level of media-rich marketing.

“We are excited about how this partnership enables us to enhance dynamic sites to increase the traffic of businesses’ targeted markets. Altek’s strength lies in its proven leadership in video production that includes dynamic graphics and streaming media, with cutting edge animation and 3D graphics. Together, we have the capacity to make great websites extraordinary, as we combine our strengths to supply our clients with the perfect blend of artistic and technological services,” Jon Burgess, Internet Manager at RedFusion stated.

“This partnership demonstrates the true leadership of both firms,” stated Dwight Cromie, President/CEO of the Altek Media Group. “It gives our clients the strength of a double-edged sword, and the new media product and strategy we have developed is unmatched in the industry. In less than three months, over two dozen clients including banks, colleges, developers, consultants, and government agencies are now implementing this program. Both our companies are adding staff to keep up with the demand for this new media strategy.”

To learn more about this unique partnership visit their websites at http://www.fullservice.com/ or www.RedFusionMedia.com.

We are a leading web content design and maintenance company in the Inland Empire, the 13th largest U.S. economic market. While we have clients from other states, our primary market is in the area of Southern California, known as the Inland Empire.  We manage over 200 client websites and our 3 regional directory sites.  Historically, our firm has supported and supplemented clients’ marketing departments in the areas of strategic planning, marketing management consulting, and customer relationship management.  Today, with its foundation in marketing and experience in technical marketing tools, RedFusion works with clients in a seamless relationship to provide updated content, technical management and Internet marketing.

To read the complete job discription and submitt a resume, click here.

Yahoo is implementing a new ranking model for the U.S. that will take an ad’s quality and the bid amount into consideration.

“This new model is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which can help drive better results for your business,” according to recently released information by Yahoo’s Search marketing.

Yahoo’s move clearly follows the current Google Ad-Words Strategy of providing quality over the bid price. In other words, the advertiser paying top dollar for the ad may not have the highest ad placement on a web page. Ad placement is determined by the quality of an ad. Google has been using this quality/bid price model for some time, and is leading the way in Search Engine advertising

What determines an ad’s quality?

Quality is determined by the number of hits and how long a potential client visits the linked site. In other words, quality is determined by an ad’s historical performance – its click-through-rate in relationship to competitive ads. Yahoo is also implementing a second quality measure, using various relevance factors created by Yahoo’s ranking algorithms.

Online Target Marketing (http://www.redfusionmedia.com/online_marketing_advetising_services.html)

For more help on pay-per-click advertising, contact RedFusion Media to learn how to easily manage your online ad campaigns for all major outlets with only one interface.

For more information on Yahoo Search Marketing, you can view their site at http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_newadrank.html