March 16, 2007, REDLANDS, CA - Cindy Barents, winning designer of the Inland Empire Ad Club’s (IEAC) 25th Anniversary Logo, was recently honored at the prestigious 2007 IEAC ADDY Award’s Dinner, held at the historic Mission Inn in Riverside. The annual awards event was presented by the Inland Empire Ad Club and the American Advertising Federation.

Barents was presented with an honorary ADDY^® Award, for creating the symbol of IEAC’s 25th Anniversary. Her winning logo will be entered into the IEAC 2008 ADDY Award Competition. The contest was open to all IEAC members and Inland Empire students, and the logo will be used through July 1, 2008 on all IEAC 25th Anniversary promotions, as the IEAC celebrates its 25th Anniversary.

Barents is employed as a webmaster and designer by RedFusion Media in Redlands. She is experienced in concept development, project coordination, and production. Originally from Michigan, she holds two degrees: a BA in graphic design from California State University, San Bernardino and a BA in business administration from Calvin College in Grand Rapids, Michigan.

RedFusion Media is a leading web development and content maintenance company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. For more information visit RedFusion’s website at http://www.redfusionmedia.com/.

March 16, 2007, REDLANDS, CA - Elizabeth Haefer was recently honored at the prestigious 2007 IEAC ADDY Award’s Dinner, held at the historic Mission Inn in Riverside. The annual awards event was presented by the Inland Empire Ad Club and the American Advertising Federation.

RedFusion Media joins with Altek Media Group to provide cutting edge technology to IE businesses

March 2, 2007, REDLANDS, CA– RedFusion Media of Redlands, and Altek Media Group, located in Riverside, CA, announce that they are forming a unique partnership that allows both companies to offer a complete range of products ranging from website and content development, to video production.

“RedFusion Media is excited to partner with Altek Media Group to provide businesses with exciting new technology to meet our clients’ sophisticated web design needs. As the Internet matures, our customers’ level of need has become more complex. More frequently, sites are requiring a higher-level of video production capacities than ever before,” Ron Burgess, RedFusion Media CEO said recently.

RedFusion Media is a leading web development company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. Partnership with Altek Media, a full-service advertising agency, expands RedFusion’s currently available platform to include a high level of media-rich marketing.

“We are excited about how this partnership enables us to enhance dynamic sites to increase the traffic of businesses’ targeted markets. Altek’s strength lies in its proven leadership in video production that includes dynamic graphics and streaming media, with cutting edge animation and 3D graphics. Together, we have the capacity to make great websites extraordinary, as we combine our strengths to supply our clients with the perfect blend of artistic and technological services,” Jon Burgess, Internet Manager at RedFusion stated.

“This partnership demonstrates the true leadership of both firms,” stated Dwight Cromie, President/CEO of the Altek Media Group. “It gives our clients the strength of a double-edged sword, and the new media product and strategy we have developed is unmatched in the industry. In less than three months, over two dozen clients including banks, colleges, developers, consultants, and government agencies are now implementing this program. Both our companies are adding staff to keep up with the demand for this new media strategy.”

To learn more about this unique partnership visit their websites at http://www.fullservice.com/ or www.RedFusionMedia.com.

We are a leading web content design and maintenance company in the Inland Empire, the 13th largest U.S. economic market. While we have clients from other states, our primary market is in the area of Southern California, known as the Inland Empire.  We manage over 200 client websites and our 3 regional directory sites.  Historically, our firm has supported and supplemented clients’ marketing departments in the areas of strategic planning, marketing management consulting, and customer relationship management.  Today, with its foundation in marketing and experience in technical marketing tools, RedFusion works with clients in a seamless relationship to provide updated content, technical management and Internet marketing.

To read the complete job discription and submitt a resume, click here.

Yahoo is implementing a new ranking model for the U.S. that will take an ad’s quality and the bid amount into consideration.

“This new model is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which can help drive better results for your business,” according to recently released information by Yahoo’s Search marketing.

Yahoo’s move clearly follows the current Google Ad-Words Strategy of providing quality over the bid price. In other words, the advertiser paying top dollar for the ad may not have the highest ad placement on a web page. Ad placement is determined by the quality of an ad. Google has been using this quality/bid price model for some time, and is leading the way in Search Engine advertising

What determines an ad’s quality?

Quality is determined by the number of hits and how long a potential client visits the linked site. In other words, quality is determined by an ad’s historical performance – its click-through-rate in relationship to competitive ads. Yahoo is also implementing a second quality measure, using various relevance factors created by Yahoo’s ranking algorithms.

Online Target Marketing (http://www.redfusionmedia.com/online_marketing_advetising_services.html)

For more help on pay-per-click advertising, contact RedFusion Media to learn how to easily manage your online ad campaigns for all major outlets with only one interface.

For more information on Yahoo Search Marketing, you can view their site at http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_newadrank.html

The 2006-2007 guest lecture series resumes at the San Bernardino County Museum on Wednesday evening, January 24 at 7:30 p.m. when Ron Burgess presents “San Bernardino Valley Brings Electric Power to the World.” This lecture is free and open to the public.

In the early 1890’s, electric power existed in a miscellany of incompatible systems that were not cost-effective for industry. Power could not be transmitted more than three miles’ distance. While Westinghouse and Edison battled over “current wars” and electricity standards, a small group in San Bernardino Valley created the modern power system that set the standards for the rest of the country.

This lecture highlights the individuals responsible for creating the modern electric utility by summarizing the amazing developments that started near Riverside in the town of Highgrove, in Pomona, and finally in Redlands where the first commercial, three-phase AC generating and transmission system gave birth to the modern electrical grid.

Ron Burgess is a business consultant in marketing management company and is also an owner of RedFusion Media, a large website development and maintenance company in Inland Empire. His interest in history encompasses historically significant regional hydropower development. He is working with the museum’s Curator of History Michele Nielsen to create a comprehensive online exhibit for the museum showcasing the world-class work done in power generation that occurred in the Inland Valley.

The San Bernardino County Museum sponsors its guest lecture series to share current research by prominent researchers and scholars with the public. Scheduled for this year’s series are Marline Zuk on penguin sexual politics (February 28), Julie Rathbun on Saturn’s moon Enceladus (March 28), Joan Fryxell on boiling volcano lakes (April 25), James Sandos on converting California (May 23), and Alexis Tray on biological anthropology and forensics (June 27).

The San Bernardino County Museum is at the California Street exit from Interstate 10 in Redlands. Parking is free. For more information, visit www.sbcountymuseum.org.

The museum is accessible to persons with disabilities. If assistive listening devices or other auxiliary aids are needed in order to participate in museum exhibits or programs, requests should be made through Museum Visitor Services at least three business days prior to your visit. Visitor Services’ telephone number is 909-307-2669 ext. 229 or (TDD) 909-792-1462.

Marketing and public relations are currently undergoing a major shift to the Internet. One firm in the Inland Empire that is focused on this new trend is RedFusion Media. Located in historic downtown Redlands, the 18-year old firm evolved from the marketing management consulting practice of Ron Burgess. In 1999, the RedFusion Media brand was added to focus on web design and marketing content. Eight years later, RedFusion Media has twelve employees and has become the leading website and Internet marketing firm in the Inland Empire.

“The Internet is a different business than is traditional advertising media; it is more technical and measurable, yet still requires creative skills,” states Burgess. “RedFusion Media, because of our strategic marketing background, is perfectly positioned to service companies that really want to use the Internet for developing new business.”

RedFusion has developed services for all online marketing strategies for branding, targeted marketing, outbound-direct marketing, and natural (or organic) search. Recently, RedFusion has added new services that complete its online marketing capabilities.

One such service involves utilizing newly available methodology to place, track, and measure the effectiveness of local online advertising. This system provides detailed information enabling companies to target geographic areas as small as a 10-mile radius around a city, by using search terms specific to a company’s particular business.

These paid ads appear in response to a keyword search. You can distinguish between free keyword results and paid ads by the use of background shading and the word “sponsorship.” More costly ads appear at the top of the page; less expensive ads appear in the column to the right of the search results. Advertisers pay for the ads on a per-click basis. To make the most of your advertising dollars, RedFusion Media can precisely target keywords to appear during searches made by customers living near your business.

For instance, a tire company with five stores in the Inland Empire can target the keyword “tires” in each of the cities where a store is located, with a different radius around each store’s city. The value of this is that only the people who live or work in the same city as the tire store will be exposed to ads for the store. It is also possible to precisely target national and regional territories. RedFusion Media exclusively offers this unique local keyword service in the Inland Empire, and has partnered with Altek Media Group in Riverside to provide their clients with this specialized vidoe and rich-content services, as well.

Getting found by search engines by using keywords is called search engine optimization (SEO). SEO is free and most companies would kill to be on the first page of a Google search, because a website’s traffic increases dramatically when a search engine gives first page results.

RedFusion Media has a proven track record in improving search position for clients, and also maintains a series of regional and local websites to expose companies to web surfers in the Inland Empire. The most notable is www.InlandEmpire.US , where branding strategies can be developed for niche markets in a local environment.

RedFusion also provides free newsfeeds on its highly ranked InlandEmpire.US site. Using press releases to drive traffic to your website is an explosive new growth area for non-profits and companies alike.

“You can write a press release and have it posted the next day using our service,” states Jon Burgess, Internet Manger. “InlandEmpire.US press releases are picked up almost immediately by Google, pushing traffic immediately to your site.”

While unsolicited marketing materials (SPAM) is still used by some webmasters for their clients, RedFusion does not use this type of negative marketing. Using such methods can actually result in clients’ websites and emails being blocked by large Internet providers and can lead to prosecution and fines. Unwanted emails, like telemarketing, can destroy your branding image. Redfusion offers clients a tool that allows recipients to control what kind of email they desire to receive, so mail such as enewsletters can be relationship builders and not annoyances.

RedFusion Media offers full online services including web design, content development and management, and online marketing. Growing businesses is a priority made possible by using proven tools and techniques to optimize search engine results. Online marketing accurately targets customers, resulting in optimal results to occur in the most cost-effective way.

For free PR distribution see www.inlandempire.us/news .

December 26, 2006, REDLANDS, CA - The California Welcome Center located in San Bernardino is scheduled to open in February 2007. In collaboration with the San Bernardino Convention and Visitors Bureau, along with dozens of organizations interested in promoting local tourism, a commitment has been made to establish a California Welcome Center on I-10 at I-215.

The 2,500 square-foot, high profile center will include a kiosk for the estimated 100,000 visitors to search for restaurants, hotels, events, and attractions located in the San Bernardino Valley and the greater Inland Empire. RedFusion Media will provide the interior kiosk content and Internet websites for the center. Content will be shared with the center from the InlandEmpire.US local directory, which is owned and maintained by RedFusion Media.

Visitors will be able to easily navigate the information kiosk, provided by RedFusion Media, and explore the Inland Empire area and all its amenities. Directories will be developed for travel-related information, and be fed by the State of California Welcome Center website, which receives over four million hits each year. In addition, there is a multitude of statewide printed material that will be available for travelers at the Welcome Center. The California travel industry brought $88.1 billion of business to the state in 2005, an increase in 7.6 percent from 2004 (Source:www.gocalifornia.com California Travel Impacts by County report).

The new California Welcome Center located in San Bernardino is being designed to match the Route 66 and 1950s retro theme. But, with plasma screens, multi-media, and kiosks linked to local websites, along with wireless Internet access, this project will link 21st century technology to the global travel market.

“RedFusion Media is delighted to partner with the Welcome Center to provide the Internet technology and content for this terrific project,” states Ron Burgess, president. “We strongly support all efforts to communicate the region’s assets to California and the region.”

Current participants in the center include (by order of dollar amount) San Manuel Indian Bingo & Casino; the Economic Development Agencies of the City and County of San Bernardino; the city of San Bernardino; National Orange Show Events Center; Big Bear Lake Resort Association; the city of Rancho Cucamonga; Century 21-Showcase Reality; Automobile Club of Southern California; the city of Redlands; Lake Arrowhead Resort & Spa; Downtown Redlands Business Association; University of California, San Bernardino; San Bernardino Community College District; the University of Redlands; Wildlands Conservancy; Best Western on Hospitality Lane and the San Bernardino International Airport Authority. The Welcome Center has some additional room for sponsorship and advertising. For information contact Mary Casanova-Poland at 909-889-3980 or email at mpoland@eee.org.

RedFusion Media is the Inland Empire’s leading web design and content management firm. Located in Redlands, the company has hundreds of web clients in the Inland Empire and other states. RedFusion Media also maintains a regional network of directory sites at InlandEmpire.US, for local information and links.The firm’s clients include companies, municipalities, non-profits, schools, and museums. RedFusion Media is currently working with the San Bernardino County Museum on a major online exhibit that will showcase the world’s first modern power plant development in San Bernardino Valley in the early 1890’s. For more information visit http://redfusionmedia.com.

The Blood Bank of San Bernardino and Riverside Counties and the Redlands Police Officers Association invite all healthy residents to donate blood at the Redlands Police Annex, 30 Cajon St. (corner of Vine and Cajon) Thursday, Aug. 17, from 11 a.m. to 4 p.m. Each participant will receive a Blood Bank travel mug.
Donors must be at least 17 years of age and in good health. Donors 76 years old or older must provide the Blood Bank with annual, written permission from their physician. All prospective donors should be free of infections or illness, weigh at least 110 pounds and not at risk for AIDS or hepatitis. While helping patients, donors receive a mini physical. Donating blood takes about one hour and gives someone a lifetime.
The Blood Bank of San Bernardino and Riverside Counties was founded as a private, non-profit organization by the medical societies of San Bernardino and Riverside counties in 1951. The Blood Bank serves 33 medical facilities and must receive more than 400 donations daily in order to prepare 140,000 transfusions annually.
For more information, contact the Blood Bank of San Bernardino and Riverside Counties at 1 (800) 879-4484.

The recent Business Press List of Web Design firms in Southern California’s Inland Empire ranked RedFusion Media as number two, based on number of employees. The Web Design list has just been added by The Business Press. “We didn’t know of other firms like ours, but we really didn’t have any way to tell how we stacked up against others in the area,” states Molly Burgess, of RedFusion Media, “its nice to know.”The largest company listed was an agency in the low desert. Because the ranking was based on number of employees, and not actual web design and Internet business, it is unclear who might be doing more web business. RedFusion derives the majority of its revenue strictly from web design, website content maintenance and Internet marketing.

The web business has fractured into several types of companies today as the Internet turns a teenager (13 years old) next year. “Originally every one tried to do everything,” states Jon Burgess, Internet manger at RedFusion, “hosting, email, dial-up (now broadband) design, updates, news and directories. Now most specialize in broadband, hosting, news, or web design.”

RedFusion Media specializes in the website; design, content creation and maintenance. Unlike the early days of Internet where companies just put the basic information on line, now the website is becoming the center of corporate communications. It’s a big job, and most smaller organizations don’t have designers, writers, editors, and technical people required for the more intense use of the website. Outsourcing one or all of these jobs is the niche that RedFusion Media fills. This is economical for websites up to about 1000 pages before in-house costs makes sense.

Contact Molly Burgess