Website Spending on Maintenance

In a survey of RedFusion Media clients, we found on average companies spend about $1450 a year, or $120 a month maintaining their website presence(hosting, content, and design). The data was based on 2007 data of 219 clients, including a mixture of organization sizes and industries.

Google Map Links

Go to Google Maps: http://www.google.com/maps

Plot your location in the “Search Field”. Once you confirm that the location you want is in the map, look at the top right on the map and click on the Link to this page, button.

It then will show a new pop-up window with the link. Clicking in the box should select the full line, copy the selection and then paste it into your page.

We take web server health and security seriously. As a matter of policy, we do not allow outside vendors, webmasters, or users any access to our FTP services on our core servers. This is because the most vulnerable part of any web server is the programmed code that is implemented for web applications.

Occasionally, on a case by case basis, we will grant access to our servers. However, this action may result in our moving your site or resources to another less secure server, or to an outside hosting location.

June 18, 2007, REDLANDS, CA - The California Welcome Center in San Bernardino is impacting the very competitive tourism market. RedFusion Media’s partnership with the Center makes getting information easy. Now, visitors to the area can easily access information online through the custom-built, Internet-powered kiosk.

RedFusion Media, a local web design and Internet marketing company located in Redlands, built the kiosk for the center, which includes multiple computers and a print station, giving CWC visitors access to Inland Empire attractions, hotels, restaurants, and recreational opportunities. Content is also shared with the center from the InlandEmpire.US local directory, which is owned and maintained by RedFusion Media. This use of technology represents a growing trend using the Internet to deliver digital “rich” media to screens anywhere.

“Internet Marketing includes placing media in kiosks, on billboards, and smaller street and in store displays. These displays can be easily changed from a remote location. RedFusion Media is able to control and update the Welcome Center kiosk in San Bernardino from our offices in Redlands. This is a very effective way to manage advertising messages,” says Jon Burgess, Internet Manager at RedFusion Media.

According to statewide surveys, provided by Certified Folder Display Service, Inc., a welcome center near a major California highway has potential to regionally draw 100,000 domestic and international visitors annually. Studies also indicate that 66 percent of travelers visit a welcome center after identifying the state’s traveling bear logo on Interstate signage. The California Welcome Center is centrally located on 1955 Hunts Lane, just north of the I-10/215 freeway interchange near Hospitality Lane. Welcome Center visitors will find that it is easy to navigate the information kiosk, so they can better explore the Inland Empire area and all its amenities, and print any information they need for their travels.

RedFusion Media is delighted to partner with the Welcome Center to provide the Internet technology and content for this terrific project, states Ron Burgess, president. We strongly support all efforts to communicate the region’s assets to California and the region.

RedFusion Media is the Inland Empire’s leading web design and content management firm, ranked in May 2007 by the Business Press as the number one web firm in the region. Located in Redlands, the company has hundreds of web clients in the Inland Empire and other states. RedFusion Media also maintains a regional network of directory sites at InlandEmpire.US, for local information and links. The firm’s clients include companies, municipalities, non-profits, schools, and museums. For more information visit http://www.RedFusionMedia.com.

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Recent ranking rates Inland Empire’s best web development companies 

On May 14th, 2007, The Business Press released The List, an annual ranking of companies providing web design and development in the San Bernardino, Riverside, and eastern Los Angeles counties – the 13th largest economy in the U.S.  The ranking is based on the number of websites designed or redesigned the previous year, in 2006.

RedFusion Media was ranked the top web design and development company. RedFusion Media designed and/or redesigned 48 sites in 2006, which is nine more than the number two ranked company, and boasts a total of 187 accounts. The full list can be seen at http://www.thebizpress.com/list/pastlists/BP_News_Local_D_bp0514_web_designers_list.d0c766.html

We experienced network issues at one of our data facilities on Thursday the 10^th of May, from approximately 8:00 a.m. to 10:45 a.m. The data facilities would have affected about 20% of RedFusion Media hosting clients, and would have specifically prevented viewing the website or connecting to the mail servers. These network issues were related to a back-bone provider and the switching that connected the data center to the world. At this point the switches have been replaced and service has been restored.

I apologize for any problems this may have caused,

Jon Burgess, Internet Manager

Online Privacy Protection Act, California Business and Professions Code Section 22575-22579

If your web site or online service collects personally identifiable information about individual consumers who are residents of California, you must comply with the California Online Privacy Protection Act of 2003, which became effective July 1, 2004.

Personally identifiable information includes first and last name, home or other physical address, e-mail address, telephone number, social security number, and any other indentifiers that permit the individual to be contacted.

Compliance with the Online Privacy Protection Act means conspicuously posting a privacy policy on the site that identifies categories of personally identifiable information your company collects; describes the process by which consumers can review and request changes to personally identifiable information collected by your company, if the feature is made available to consumers; describes categories of third parties with which your company shares personally identifiable information; discloses the process by which your company notifies consumers of material changes in the privacy policy; and displays the effective date of the policy.

Information is �conspicuously posted if it appears prominently on the home page or if it is directly linked to the home page by an icon that contains the word “privacy” and uses a color that contrasts with the background. It is also acceptable to use hypertext link that includes the word �privacy� and is written in capital letters equal to or greater size than the surrounding text, or is otherwise readily distinguishable from the surrounding text on the home page.

The operator is deemed to be in violation of this law if it fails to post policy within 30 days of notification on noncompliance. The law does not set forth specific remedies, but could be sued under California�s Unfair Competition Law.

So, if you collect ANY of this information:

• First and last name
• Home or other physical address
• E-mail address
• Telephone number
• Social Security number
• Other indentifiers that permit the individual to be contacted

contact us to help place a Privacy Policy on your site.

http://www.leginfo.ca.gov/cgi-bin/displaycode?section=bpc&group=22001-23000&file=22575-22579

We have had a great response to the start of our Local Target Marketing service, with increasing clicks and decreasing costs. Within only a few months we have hard data to show that our clients’ campaigns are increasing in clicks while lower their cost-per-click.

One of the benefits that sets our service apart from other pay-per-click programs is that it tries to find the “sweet spot” in the bidding position. That means that at the end of each month’s campaign, the system removes bad keyword combinations while shifting the bidding value to good keyword campaigns. The result, more clicks for lower bids.

We have created some real data, from actual clients, to show the increase in clicks for the month and the decrease in cost-per-click.

In this first graph, we have the results of nine companies’ number of clicks in a month. This shows that the optimization of the individual campaigns will remove keyword combinations that don’t work.

Across the board, all of the clients increased the click amount from month one to month two. One of the more dramatic changes was the increase in the “Contractor’s” campaign, with 352 hits in the first month, and 480 hits in the second, a 27% increase.

The second graph shows the cost-per-click results per month. Again in all cases the cost-per-click went down from month one to month two.

You will see that the “Marketing” company showed a dramatic lowing in costs over the four months it has run, from $4.00, to $3.64, to $2.94, to $2.60, which is a 35% decrease over that period.

Local Target Marketing is a service of RedFusion Media. To find out more go to www.localtargetmarketing.com or www.redfusionmedia.com. Jon Burgess is the Internet Manager for RedFusion Media and has 8 years of design, online marketing, SEO, and pay-per-click experience.

Leading Inland Empire Media Company Adds Webmaster to Team

April 2, 2007, REDLANDS, CA - RedFusion Media of Redlands announces the appointment of Richard Rutledge to the position of Webmaster to the firm’s award-winning web designing team. With over 11-years of experience in the IT industry, and nine years’ experience with internet based development companies, Rutledge brings a rare combination of management experience combined with design production expertise to RedFusion Media.

His background includes developing an online solution used in conjunction with related geocoding software for several Fortune 500 companies. This award-winning technology, developed at Vicinity Corporation, provided “clicks-and-mortar” solutions, enabling clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. This venture was so successful that Vicinity was acquired by Microsoft. The program now powers Microsoft’s MapPoint solution.

Rutledge helped found and previously worked for Lazarus Technologies, LLC, a web development business based in Murrietta, serving San Diego and Riverside Counties. Established in 2001, LAZtech has quickly claimed a stake-hold in the professional and collegiate sports industries arena. Rutledge holds a degree in computer science from Cuyamaca College in El Cajon, CA. 

“Rich is a great addition to our team at RedFusion,” states Jon Burgess, Internet Manager “His experience in managing high-profile clients, combined with many years of project and team management, will enrich our current customer base and help us to continue to improve our internal processes.”

General Manager, Molly Burgess agrees, “Rich’s versatile talents as a designer and IT specialist, plus his proven management skills are welcome at this time, since our web services volume has increased 30% in the last six months.”

RedFusion Media is a leading web development company in the Inland Empire, offering full online services including web design, content development and SEO, management, and online marketing. The firm provides comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques increasing targeted search results that help businesses grow. For more information on the company visit RedFusionMedia.com.

Leading Inland Empire Media Companies Present Internet Marketing Seminar
Cutting edge information on E-Commerce Micro-Site Strategy to be provided to local businesses

April 4, 2007, REDLANDS, CA– RedFusion Media of Redlands, and Altek Media Group, located in Riverside, presents:
THE EVOLUTION OF MARKETING: EMS—Micro Advertising, Marketing, and Public Relations Strategy

This 90-minute seminar will be hosted by Premier Service Bank in Riverside on April 18th, from 7:30 – 9 a.m. During this informative session, speakers Ron Burgess, President/CEO of RedFusion Media, and Dwight Cromie, President/CEO of the Altek Media Group, will demonstrate how E-Commerce MicroSites (EMS) are able to substantially improve business visibility and profitability, while increasing a company’s sphere of influence on the Internet. Topics under discussion will be:

• Current marketing strategies
• EMS Strategy and its benefits to your business
• How to integrate the versatile EMS Strategy into your already-existing marketing approach
• EMS Strategy’s proven effectiveness
• EMS media tracking system—How this method is unmatched in the industry!
• EMS Strategy’s cost-effective and efficient mode of marketing.

This informative seminar will help businesses understand how an exciting new technology is able to meet their complex and ever-expanding needs. A wide-range of industries, including banks, colleges, developers, consultants, and government agencies are already implementing this program, which allows any-size business to compete in an arena previously available only to large corporations.

RedFusion Media is a leading web development company in the Inland Empire, providing comprehensive services for clients combining content development with marketing and targeting strategies, using proven techniques - increasing targeted search results - that help businesses grow. Altek Media Group is a full-service advertising agency known for its cutting-edge and media-rich marketing capabilities.

“Our partnership enables us to enhance dynamic sites to increase the traffic of businesses’ targeted markets. Together, we have the capacity to make great websites extraordinary, as we combine our strengths to supply our clients with the perfect blend of artistic and technological services,” said Jon Burgess, Internet Manager at RedFusion Media.

The seminar will be held at Premier Service Bank Lobby, 3637 Arlington Ave Suite B, Riverside, CA, located west of the I-91 between the I-91 and Brockton Ave. To register online, go to fullservice.com/register/, or contact Linda at (951) 781-8624 or email your request to: info@fullservice.com. Seating is limited. Cost per seminar is $25.00 per person (includes Continental breakfast).

For more information on RedFusion Media or Altek, visit their websites at RedFusionMedia.com or fullservice.com.