Marketing and public relations are currently undergoing a major shift to the Internet. One firm in the Inland Empire that is focused on this new trend is RedFusion Media. Located in historic downtown Redlands, the 18-year old firm evolved from the marketing management consulting practice of Ron Burgess. In 1999, the RedFusion Media brand was added to focus on web design and marketing content. Eight years later, RedFusion Media has twelve employees and has become the leading website and Internet marketing firm in the Inland Empire.

“The Internet is a different business than is traditional advertising media; it is more technical and measurable, yet still requires creative skills,” states Burgess. “RedFusion Media, because of our strategic marketing background, is perfectly positioned to service companies that really want to use the Internet for developing new business.”

RedFusion has developed services for all online marketing strategies for branding, targeted marketing, outbound-direct marketing, and natural (or organic) search. Recently, RedFusion has added new services that complete its online marketing capabilities.

One such service involves utilizing newly available methodology to place, track, and measure the effectiveness of local online advertising. This system provides detailed information enabling companies to target geographic areas as small as a 10-mile radius around a city, by using search terms specific to a company’s particular business.

These paid ads appear in response to a keyword search. You can distinguish between free keyword results and paid ads by the use of background shading and the word “sponsorship.” More costly ads appear at the top of the page; less expensive ads appear in the column to the right of the search results. Advertisers pay for the ads on a per-click basis. To make the most of your advertising dollars, RedFusion Media can precisely target keywords to appear during searches made by customers living near your business.

For instance, a tire company with five stores in the Inland Empire can target the keyword “tires” in each of the cities where a store is located, with a different radius around each store’s city. The value of this is that only the people who live or work in the same city as the tire store will be exposed to ads for the store. It is also possible to precisely target national and regional territories. RedFusion Media exclusively offers this unique local keyword service in the Inland Empire, and has partnered with Altek Media Group in Riverside to provide their clients with this specialized vidoe and rich-content services, as well.

Getting found by search engines by using keywords is called search engine optimization (SEO). SEO is free and most companies would kill to be on the first page of a Google search, because a website’s traffic increases dramatically when a search engine gives first page results.

RedFusion Media has a proven track record in improving search position for clients, and also maintains a series of regional and local websites to expose companies to web surfers in the Inland Empire. The most notable is www.InlandEmpire.US , where branding strategies can be developed for niche markets in a local environment.

RedFusion also provides free newsfeeds on its highly ranked InlandEmpire.US site. Using press releases to drive traffic to your website is an explosive new growth area for non-profits and companies alike.

“You can write a press release and have it posted the next day using our service,” states Jon Burgess, Internet Manger. “InlandEmpire.US press releases are picked up almost immediately by Google, pushing traffic immediately to your site.”

While unsolicited marketing materials (SPAM) is still used by some webmasters for their clients, RedFusion does not use this type of negative marketing. Using such methods can actually result in clients’ websites and emails being blocked by large Internet providers and can lead to prosecution and fines. Unwanted emails, like telemarketing, can destroy your branding image. Redfusion offers clients a tool that allows recipients to control what kind of email they desire to receive, so mail such as enewsletters can be relationship builders and not annoyances.

RedFusion Media offers full online services including web design, content development and management, and online marketing. Growing businesses is a priority made possible by using proven tools and techniques to optimize search engine results. Online marketing accurately targets customers, resulting in optimal results to occur in the most cost-effective way.

For free PR distribution see www.inlandempire.us/news .