Having your website be found in search engines is extremely important and often it is very cost effective. New studies show that Internet surfers are relying more and more from results on the first page of keyword searches. This study done by eMarketer.com, shows that the percentage of search engine users that select their choice from the 1st page of results has increased from 32% in 2002 to 41% in 2008. Searchers moving to the second page of results have declined from 23% in 2002 to 17% in 2008.

“Online search has become so efficient that most Internet users are now impatient with anything less than great results.” (eMarketer.com, Searching for SEO April 17, 2008) The trend that people are using the first page of results more often shows the importance of building a solid SEO plan to move your site’s pages to the top, because that is where the searchers are looking for your products and services.