It seems like there are more SEO experts out there these days. Most do not know what they are doing, so you need to weed them out. Back in the dark ages of the Internet (pre-dot com bust), we had the same situation with Webmasters. The dime a dozen of Webmasters are now gone because the market matured. SEO has not matured yet, but you have a major advantage over the dark ages, we have Google. Google allows you to see exactly how successful an SEO expert is.

So the Golden Rule about SEO experts is that they must have a HIGH Google Rank on their website!!!

After all, Google Rank is what tells you the power of your page in relation to your competition. So, logically, your SEO professional should have a high page rank. How can you tell? Download a Google Toolbar, so that you can see the PageRank.

Once you have the bar loaded the Google Toolbar in your browser, go to the homepages of the guys you are looking at. Once there, you will see the rank, and if you want to know what the Google PagerRank means, here is a handy chart.