Marketing, Internet, Local, Expert: Mixed with Common Sense
Yahoo opens up its search algorithm.
19Aug2008 Filed under: Google, Yahoo, & others Author: JonTo get back into the search game, Yahoo has opened up the source code to its search algorithm. It is a clear sign that Yahoo is struggling to keep up with Google, and it is a last ditch effort by Yahoo Search to stay relevant. You will remember that when Netscape collapsed, it moved the same direction, so that it could leverage external developer’s knowledge to try and compete. Yahoo is in the same place, it is looking for a Hell-Mary pass to become relevant again.
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Jon
August 19th, 2008 at 11:19 am
Ok I understand - I have used a number of spidering programs for incoming links, but not the Yahoo program. Today I rarely look at the actual location of links because we have simplified our SEO processes.
Don’t get me wrong we buy paid inclusion all the time in Yahoo for clients, however we never spend any extra time on Yahoo or MSN results. We only play on Google, if Google likes us, it is clear that Yahoo and MSN place us in the same ballpark as Google does. We do want that 10%, but we place more importance on raising all traffic volume, not on improving our percentage results.