RedFusion Media Receives Design Awards
RedFusion Media was honored with two ADDY awards at the annual Inland Empire Ad Club awards banquet in March. RedFusion received a Silver ADDY for Website Design for re-design of the RedFusion website. Credits went to Jon Burgess, Designer, and Alan Jessup, Webmaster.

RedFusion also received an ADDY Award of Merit in the category of “Mixed-Media Campaign-Business to Business” for their client Brithinee Electric of Colton. The campaign, planned by Ron Burgess, was targeted to water districts in Southern California and included three full color direct mail pieces that directed recipients to the Brithinee.com Website which was rebuilt with coordinated design elements. The campaign also featured NOMEX® by DuPont brands and was done in conjunction with NOMEX® marketing managers in a new branding program launched by DuPont.

Sponsored by the American Advertising Federation, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. ADDY Awards are the nation’s largest advertising competition. Each spring the competition begins at the local level with the 210 AAF member clubs around the country.

Read the full press release | Go to RedFusion Media | Go to Brithinee Electric

Web Spotlight - The Dibble Fund
The Dibble Fund for Marriage Education is a nonprofit organization dedicated to helping young people learn skills which enable successful relationships and marriages. As a nationwide advocate, publisher and resource for youth marriage education, the Dibble Fund needed a Website that would provide an economical way for supporters to order publications online, and an automated newsletter database. “I spend much of my time on the road, so I asked RedFusion Media to just pick up the ball and make it happen,” states Director Kay Reed. “They built and maintain the Website, trained my people and help with the site marketing.”

RedFusion has recently implemented E-commerce capabilities to the site. This has allowed the Dibble Fund to sell resources such as books, games, and video tapes online. In addition they have added the ability to take donations online with a credit card.

Go to Dibble Fund | More about E-commerce

Searching-A Top Activity
The Internet now has the broadest reach of any medium, including television and radio. People often begin online by using their favorite search engine. With several years of experience behind them, and the motivation to create profit just like the rest of us, Search Engine companies are developing new products and techniques from the research and experience of large users of search terms.

“Search terms” are simply words describing what the searcher is looking for, such as “Redlands Web,” “Silvered Mirrors” or “1957 VW bugs.” New tools allow a rational approach to determine how to better use the number one activity of the number one media.

“With search, the initiation is by the user,” says James Beriker of Search123. “With direct mail, the initiation is by the marketer. With a search, the buyer is seeking the seller!”

The search engine game rules are constantly changing. At RedFusion Media we continually work to stay abreast of how organizations can take advantage of the medium. In the last year, relatively new Google has taken the number one spot among pure search engines, followed by Ask Jeeves. Yahoo and MSN are still top in portals, offering search functionality.

The biggest development in the last 12 months is the strong shift to “pay for placement” registrations. The placement of a listing is based on a “per click” or contract and depends on the “search term or keywords.”

This could be good or bad news for smaller sites, depending on their business market niche. Some real estate terms can cost as high as $10.00 per click, such as “homes in Redlands.” This fee is charged to an account every time someone clicks on the link. But if the searcher doesn't find what they want, and you don’t convert them to a sale, the tab runs up quickly. On the other hand, many obscure terms may only cost ten cents per click, making the traffic cost very nominal.

According to a recent study by a dominant search broker, search marketing amounts to only 3% of all media spending, yet yields a whopping 70% of all leads generated, when compared with direct mail or Yellow Pages! In other words, actionable leads are primarily generated by search engines, and few businesses are spending enough to influence their ranking on a search engine.

This is a broad and complex subject, and RedFusion Media will continue to keep you informed.
Visit our Website to explore ways in which you can increase your traffic.

Source: Jupiter Research