| In an informal survey
of our clients, we find that well over half do not
regularly list their website address in advertising,
brochures, and stationery. This is a simple and
free enhancement to your overall promotional activities.
Some business owners and managers mistakenly
de-emphasize the importance of their website to
the overall sales cycle, and the web’s appeal
to certain customer groups.
Key customers for many businesses, the 13 to
34 year old “millennial generation,”
now spends more time on-line than watching
television. This group spends an amazing
15% of their income on-line, and the Internet
influence on sales is up to 65% of the $149 billion
they spend.
A separate study found that 58% use the
Internet when looking for a new home
The Internet has been over-hyped as a new lead
generator, but its place in the mid-sales cycle
process is gaining momentum as both the tech savvy
young and salesperson adverse boomers prefer to
check out the company or product online, instead
of talking to the sales department. |
Ample information
on your website, geared toward customer decision
making, with easy-to-find phone numbers and email
addresses, leads to more inquiries and sales.
To add value to your overall promotion, save
money on mailers by using well designed post cards
to drive prospects to the website or your telephone.
You can set up a special web portal page to support
the offer, so you can measure how many people
looked at it from the post card.
Be sure your business name and website domain
are registered with search engines, and if your
business is local, reserve some ad money for local,
high traffic directory sites such as RedlandsWeb.com
Stretch your ad and promotional dollars
by coordinating your website more closely with
existing traditional marketing, and increase your
exposure with its cross-media potential.
•Are
You Looking at the Billboard, or is it Looking
at You?
•More
Locals on the Internet Than Read the Local Media
•Cell
Phone Jingles That Sell |
