Google announced that it has improved its performance of Flash indexing by creating an algorithm that specifically is designed to use Adobe’s Flash Player technology.  It has always been a problem of Flash websites to not be properly indexed into the Google search for the simple fact that Google could not read what content was included in the flash file.  Now Google hopes to improve that issue, and hopes to improve flash websites visibility.   Read the Google Learns to Crawl Flash post on Google official Blog.

Microsoft no longer will distribute Windows XP to large computer makers, like as Dell, Lenovo, or Hewlett-Packard, and large software retailers.

For those of you (like us, RedFusion Media) that have refused to upgrade, you still can get copies of XP from small custom computer makers, and in some cases large companies will allow you to “downgrade” your Vista to XP. You can read more about it at Information Week.

Mozilla has launched its new version of Firefox, Firefox 3. You can down load the new version now which includes a new look, more features, and an alternative from using Microsoft explorer.

Online website volume by networks show that there is a growing trend in media outlets for creating synergy for the overall network by the parts of the more segmented brands.  You will notice that Fox is now number 5 because it has a number of very popular brands in its network including; American Idol, Fox, GameSpot, and MySpace.  Google who used to trail Yahoo, now has Google, YouTube, and Blogger as their backbone, along with there online office services like GMail and Google Docs.

We have been growing our network at RedFusion Media for the same reasons, to create a broad base of niche traffic.  We now have RedFusionMedia.com, InlandEmpire.US, RedlandsWeb.com, RedlandsWeddingGuide.com, LocalTargetMarketing.com, WebMediaWire.com, and soon to launch InlandEmpireWeddingGuide.com, and MyMembersLogin.com.

RedFusion Media’s offices will be closed on Friday the 4th of July.

Since we have been using the Everyone.net email for our clients, we have noticed very little email issues or downtime. This is a good thing. However, we all know how technology can be, so every once in a long while something happens. If you do come across troubles logging in to your web-based mail, or sending and receiving email, you can check the status of the email service online by going to the Everyone.net Service Status page here: http://www.everyone.net/main/scripts/status.cgi.

This is a great tool to see if they are experiencing technical difficulties. Typically, the issues are always temporary and corrected within 5-10 minutes.

Marketing is about finding and retaining your customer. Advertising is about convincing or perswading someone to buy your marketed goods. One of the newer marketing schemes is “GREEN”. Everything is green, or clean, or not bad for the environment. Some people think that “green marketing” is just a new approach to the same old advertising pitches, others are finding that green is helping build stronger customer relationships.

“More and more, consumers and even businesses using the products and services of other businesses are willing to pay a premium and loyalty to businesses that are green,” says Michal Ann Strahilevitz, Ph.D., DM News.

Customer relationships seem to be benefiting more from Green, because it is the relationship that is being strengthened by the producer telling the consumer why they are acting in a green manner. A few ways a company can say they are green is in the area of transactions, such as using the Internet to make payments, and there are whole movements to promote online verses mailed payments. A Web site, found at http://www.payitgreen.org/, guides visitors to information about the benefits of online payment using animation.

Other companies use “Green” in promoting their competitive advantages. Our client Brithinee Electric can save companies tens of thousands of dollars over the life of an electric motor being properly maintained, and by the use of high efficient electric motors.

Understanding what keywords are used by target customers, and using plain language to express them, is the a primary issue for search engine optimization. This could not be more important today on websites where Google robots read website text to understand what the keywords are and the primary concepts of each page include. Part of this process includes proper positioning of products and services to better communicated concepts to customers.

RedFusion Media has the tools to review keywords, and the business consulting knowledge to review your positioning and provide a comprehensive SEO plan for your website.

Car sales may be slowing down, but manufacturers and dealers are spending more online. The automotive industry will spend more because they know how much influence the Internet has on new buyers.

As Reported by eMarketer, this year’s online spending will increase over 21% from last year amounting to almost 3 billion dollars. The expectation is that they will spend over 5 billion dollars by 2012.

Scott Keogh of Audi told eMarketer “We more than doubled our online ad budget year-over-year in 2007 and it looks like we’ll double it again in 2008.”

It’s no wonder for savvy car sellers. Consultant Capgemini research indicates that 80% of consumers go to the Internet at least once during they car-buying cycle. They add that recommendations form family and friends are being replace in importance by consumer reviews on the web. They make sense because so many more reviews can add to credibility.

Newspapers can simply not compete with up-to-date and complete information offered online. Additional reasons the web has captured the car buyer:

Dealers can use the Internet effectively to attract customers as well. Specialized ad placement for specific geographic locations can keep budgets targeted to cities and regions. LocalTargetMarketing, a service of RedFusion Media is a system for pay-per-view advertising that can be geo-located. Additional display ads are effective in regional websites such as InlandEmpire.US.

In the news, The Redlands Daily Facts reported today,

“REDLANDS - Redlands-based RedFusion Media was named the Inland Empire’s best Web design and content management firm for the second consecutive year.” Read the complete story here, http://www.redlandsdailyfacts.com/ci_9540428

One of the practices that most SEO experts overlook when placing your website links into other sites, is that they focus on your industry, forgetting about your geography. One of the best ways to build links, is to build them locally though directories, organizations, and geographically focused sites. Years ago we started RedlandsWeb.com to gain traffic sources for our clients. We have since built a number of directory sites including InlandEmpire.US, and our clients benefit from the traffic and links to their sites. No other Inland Empire or Southern California SEO firms have built their own infrastructure to build authority for your site. So when reviewing SEO companies, make sure that they have a plan that includes their controlled sites, local search, and regional websites.

For more information on how you SEO plan should come together, find out how RedFusion Media’s Search Engine Optimization works.