THE SECRET OF SUCCESSFUL MARKETING IS HAVING A TEAM THAT CAN EXECUTE THE ENTIRE PROGRAM.
No one person ever has all the skills necessary to effect today’s complex marketing challenges, it takes a team. Today, the marketing team needed is more specialized than when the Internet was new. A marketing team must include the positioning and management side, as well as the execution side (Planning, Analysis and Execution). Just as a defensive tackle is not a break-free runner or long receiver, a graphic artist is not a writer, webmaster, sales coach and online advertising expert.